Several clubs have made appeals for fans in a bid to boost income over Christmas.
With attendances falling heavily, Bulls chairman David Keyte told shareholders at the AGM that every penny was vital and it was hoped that fans would make more use of the club shop and new bars. Other clubs have since echoed this sentiment.
Over at Crawley co-owner Susan Carter, disappointed at the level of gates, called on the fans coming to matches to make more use of club facilities including their own car park, bar, and club shop. At Ebbsfleet, they revealed a £50,000 shortfall in funding to the end of the season and asked fans: "You could buy extra 50/50 tickets, bring a friend along, eat at the ground rather than before arriving, stay after the game for one extra drink."
The Gravesend club has even opened up their own car park in a bid to bring in extra income, while at Bradford chairman Julian Rhodes pleaded with fans who had turned their back on the club to come back and support them over the Christmas period after seeing gates drop by nearly 1,000 this season.
Wrexham have stocked their first replica shirts for four years in a bid to help plug a £100,000 shortfall to the end of the campaign while Grimsby are seeking new investors to retain their current spending levels past the current season, and the situations at Kettering and Darlington are well documented.
Football's general plea this Christmas seems to be - 'Don't forget the club you love.'