The American giant, Cargill, is sponsoring the match ball at Sincil Park this afternoon when Hereford United are the visitors.
Cargill have sponsored Hereford United for many years, in fact their support of the Bulls is believed to be the longest association between a sponsor and a club in the whole of the Football League and Premiership.
But just for this afternoon Cargill have decided to give some support to the Imps.
It's not that surprising given Cargill have a location close to Lincoln at Witham St Hugh's.
No doubt in seven days time when the Imps come to Edgar Street for that all-important second round FA Cup-tie, Cargill will be totally behind the Bulls.
Text at top (next game etc)
Next Game: Boston At Edgar Street On Saturday April 20th Kick-Off 3.00pm